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BACHELOR OF BUSINESS ADMINISTRATION (HONS)

Bachelor of Business Admin

Course Detail:


We offer a wide range of business programmes in foundation, diploma, bachelor, master and doctoral levels.
Our foundation programme enables students to analyse how businesses are organised, strategies are deployed, decisions are taken,
and how these factors impact competitiveness of organisations. Such exposure to a wider spectrum of business provides students an integrated learning experience and business skills.


The Diploma in Business Administration programme provides an excellent all round business education and is best suited to students intending to gain a good understanding in all areas of business such as accounting; finance; marketing; operations management; management information system; economics and human resources. The Bachelor in Business Administration (Hons) is a unique programme that integrates the fundamentals of business knowledge, business skills and management capabilities that will ensure our graduates to be most appreciated at the global workplace.


The Master in Business Administration (MBA) Programme is design to nurture our students to become the industry captains and it is designed with strong background in analysis of case studies, assignments which are practical in nature that solves practical business problems. Our Doctor of Business Administration (DBA) Programme is designed to educate and nurture all types of business players including top executives, managers, entrepreneurs, consultants, industry leaders, researchers, and business educators. At FBL, all our programmes are delivered by a highly qualified academic team, who bring years of industry and corporate experience into the classroom.


Programme Code


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Course Duration


Entry Requirement:




Course Structure


Majoring in Marketing


Marketing Management

International Marketing

Services Marketing

Strategic Marketing Planning

Marketing Research

Distribution Management

E-marketing

Consumer and Buying Behaviour

Integrated Marketing Communication


Majoring in Human Resource Management


Organisational Development and Change

Quality Management

Performance Management

Employee Recruitment and Selection

Compensation Management

Human Resource Research

Labour and Industrial Relations Law

Training and Development Management

Occupational Safety and Health: Issues and Challenges at Workplace


Majoring in Hospitality and Tourism Management


Hospitality and Tourism Marketing

Medical Tourism Management

Hospitality and Tourism Economics

Planning and Development of Hospitality and Tourism

Hospitality and Tourism Industry

Property Management

Tourism Planning and Development

Hospitality and Tourism Research

Integrated Marketing Communication


Majoring in Hospital Administration


Management of Medical Health Services

Hospital Administration

Medical Tourism Management

Healthcare Services Marketing

Planning and Development of Healthcare Resources

Hospital Services Planning and Development

Property Management

Healthcare Services Research

Occupational Safety and Health: Issues and Challenges at Workplace


Majoring in Healthcare Management


Healthcare Industry and Economics

Healthcare Services Management

Healthcare Services Marketing

Healthcare Service Planning and Development

Property Management

Medical Tourism Management

Planning and Development of Healthcare Resources

Occupational Safety and Health: Issues and Challenges at Workplace


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