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BA (HONS) IN BUSINESS MANAGEMENT WITH A SPECIALISM IN E-BUSINESS

Bachelor in E-BUSINESS

This programme is specifically designed to provide:




Admission required:




PROGRAMME DESCRIPTION:



Level 1


Level 1 comprises 10 common modules within all management awards. The Legal, Business Environment and Computing & IT in the Workplace modules provide a context within which businesses operate


The Business & Communications Skills and Introduction to Services Management modules provide the skills and competence that will be used throughout the programme. You are then introduced to the four principal functions of a business - Management, Marketing, People Management and Accounting. Important and relevant skills for independent learning are also introduced


Commomn Modules


• Accounting Skills

• Business and Communications Skills

• Business Environment

• Computing and IT in the Workplace

• Introduction to Management

• Introduction to Services Management

• Legal Environment of Business

• Marketing

• People Management

• Quantitative Skills


In addition to the above, all students are also required to successfully complete General Studies modules as stipulated by the Malaysian Qualification Agency, as well as fulfill credit requirements for Co-Curricular Activities


Level 2


Two modules deal with organisational issues and two with customer related issues designed to deliver value. These are common to all management courses. The other modules provide a broad understanding of the Accounting, Operations and Management issues in an organization. The specialism contains 4 modules which explore Electronic aspects of Commerce, Business, Tourism and Marketing. Independent learning continues in all modules but is a particular focus and requirement in Research Investigations.


Common Modules


• Behavioural Science in the Organisation

• Business Ethics and Governance

• Delivering Customer Value

• Financial Management

• Managing Information System in Organisation

• Research Methods


Specialised Modules


• Creativity and Innovation

• Critical Thinking in Management

• E-Business Management

• E-Commerce

• E-Marketing

• Operations Management


Internship


After the completion of Level 2 students will undertake a short Internship/Industrial Training. This will prepare them for a smooth transition from the classroom to the world of Business Management.



Year 3


The emphasis is on strategy and decision making alongside the more practical issues of managing for enterprise, performance and problem solving. The specialism explores specific E-Business aspects such as Internet Payment Systems and Promotion as well as E-Business Strategy.


The Project further develops the student’s academic and practical aspects of their areas of study in E-Business and reinforces their independent learning skills.


Common Modules


• Corporate Finance

• Strategic Management


Specialised Modules


• Contemporary Management

• E-Business Project

• E-Business Procurement

• E-Business Strategy

• Global Marketing

• Integrated Marketing Communications

• Internet Payment System

• Investigation in e-Business

• Managing Change


Note: The specialism will appear only in the academic transcript



CAREERS IN E-BUSINESS


You develop the necessary critical intellectual ability to enable you to develop careers in e-business, e-government, e-education and e-services to name a few. Careers in E-Business would include New Business Development Management, Marketing Manager , E-Business Consultant and Technoprenuer.

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