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BA (HONS) IN MARKETING MANAGEMENT

Bachelor in MARKETING MANAGEMENT

This programme is specifically designed to provide:




Admission required:




PROGRAMME DESCRIPTION:



Level 1


Level 1 comprises 10 common modules within all management awards. The Legal, Business Environment and Computing & IT in the Workplace modules provide a context within which businesses operate


The Business & Communications Skills and Introduction to Services Management modules provide the skills and competence that will be used throughout the programme. You are then introduced to the four principal functions of a business - Management, Marketing, People Management and Accounting. Important and relevant skills for independent learning are also introduced


Commomn Modules


Accounting Skills

Business and Communications Skills

Business Environment

Computing and IT in the Workplace

Introduction to Management

Introduction to Services Management

Legal Environment of Business

Marketing

People Management

Quantitative Skills


In addition to the above, all students are also required to successfully complete General Studies modules as stipulated by the Malaysian Qualification Agency, as well as fulfill credit requirements for Co-Curricular Activities


Level 2


The emphasis is on Marketing and Customer Value Delivery alongside the more practical issues of managing for enterprise, performance and problem-solving.


Marketing is developed through studies of Information (Research and Advertising), Electronic Marketing (Interactive Marketing & E-Marketing) and an understanding of Customer Relations and of Creativity & Innovation.


Common Modules


Behavioural Science in the Organisation

Commercial Law

Creativity and Innovation

Critical Thinking in Management

Research Methods

Business Ethics and Governance


Specialised Modules


Marketing Intelligence and Research

Integrated Marketing Communication 1

B2B Marketing

Delivering Customer Value

E-Marketing

Customer Lifestyle and Behavior


Internship


After the completion of Level 2 students will undertake a short Internship/Industrial Training. This will prepare them for a smooth transition from the classroom to the world of Marketing Management.



Year 3


The emphasis is on Marketing strategy and decision-making alongside further issues of managing for enterprise, performance and problem-solving. Central to your studies is the consideration of exciting new opportunities to develop New Products and to be able to develop effective Marketing Communications which integrate the wide array of media available. Brand Management and the consideration of Customer Relationships explore the competitive advantage which can be exploited by proper use of such intangibles. The application of Marketing in various growth sectors is also considered through modules in Retail Marketing and Marketing People, Places and Performance.


The Project further develops the academic and practical aspects of your chosen area of study in Marketing Management and reinforces your independent learning skills.


Specialised Modules


Brand Management

Building Customer Relationship

Global Marketing

Innovation Management and New Product Development

Integrated Marketing Communication

Investigations in Marketing Management

Marketing Decision Making

Marketing Management Project

Marketing People, Places and Performance

Retail Marketing Management

Strategic Marketing Planning



CAREERS IN MARKETING MANAGEMENT


Any area of general business but more likely in marketing research, brand management, sales promotions & advertising, retail management, distribution management, sales and sales management, customer service and customer relationship management.

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