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BA (HONS) IN MEDIA MARKETING

Bachelor in MEDIA MARKETING

This programme is specifically designed to provide:




Admission required:




PROGRAMME DESCRIPTION:



Level 1


Level 1 is common to both Media awards and is designed to enable you to make an informed choice between these alternatives at Level 2. This Level introduces you to new media, aspects of Management & Marketing and Multimedia. The skills relevant for business and IT in the workplace are also covered. Important and relevant skills for independent learning are introduced


Common Modules with BSc (Hons) in Media Informatics and BA (Hons) in Media Marketing with a specialism in Social Media


Audio Visual Technology

Business and Communications Skills

Computing and IT in the Workplace

Introduction to Management

Introduction to Theories of Media and Culture

Marketing

Digital Image Production

Interactive Media and Web Design Technology

Mass Media to Multimedia

Understanding the Press


Specialised Modules


Introduction to Travel and Tourism Environment

Legal Aspects in the Hospitality and Tourism Industry


In addition to the above, all students are also required to successfully complete General Studies modules as stipulated by the Malaysian Qualification Agency, as well as fulfill credit requirements for Co-Curricular Activities


Level 2


The three areas of focus at this level are Media, Marketing Communications and Multimedia. You will also develop awareness and skills in dealing effectively with customers. All the modules address one or more aspects of these areas.


Independent learning continues in all modules but is a particular focus and requirement in Research Methods.


Common Modules


Advertising

Creativity and Innovation

Media Culture and Society

Multimedia for Presenting and Promoting

New Creative Media Industries

Public Relations

Research Methods

Script Writing for Radio & TV


Specialised Modules


E-Marketing

Communications Audit

Customer Lifestyles and Behaviour

Interactive Marketing


Internship


After the completion of Level 2 students will undertake a short Internship/Industrial Training. This will prepare them for a smooth transition from the classroom to the world of Media Marketing.



Year 3


The three areas of focus continue with a greater emphasis on strategy and integration. Alongside these are modules which develop specific skills in multimedia and copywriting. You also learn about the planning, decision-making, global & entrepreneurship aspects of marketing and the entertainment industry


Common Modules


Audiences, Consumption and Technology

Copywriting

Integrated Marketing Communications

Media, Ethics and Politics

Strategic Marketing Planning

Video Recording & Production


Specialised Modules


Global Marketing

Investigations in Media Marketing

Marketing Decision Making

Media Marketing Project

Strategic Entrepreneurship and the Entertainment Industry



CAREERS IN TOURISM MANAGEMENT


Employment options include advertising, promotions and PR in both traditional and new media such as newspapers, magazines and online media. Functional areas include account management, brand management, sales and campaign development

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