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BA (HONS) IN TOURISM MANAGEMENT

Bachelor in TOURISM MANAGEMENT

This programme is specifically designed to provide:




Admission required:




PROGRAMME DESCRIPTION:



Level 1


This is the same as Level 1 for the Services Management Programme so that you can sample the subject area before deciding whether or not a Programme in Tourism Management is right for you


The Legal, Business Environment, and Computing and IT in the Workplace modules provide you with a context within which Business operates. The Business and Communications Skills module provides the skills and competence that will be used throughout the course


You are introduced to the four principal functions of a business; Management, Marketing, People Management & Accounting. The importance of, and relevant skills for independent learning are also introduced. Introduction to Services Management builds on the earlier Introduction to Management by exploring the specific issues involved in managing services. The module Introduction to Travel & Tourism provides the necessary pre-requisites for later modules


Commomn Modules with BA (Hons) in Services Management


• Accounting Skills

• Business and Communications Skills

• Computing and IT in the Workplace

• Introduction to Management

• Introduction to Services Management

• Marketing

• People Management

• Quantitative Skills


Specialised Modules


• Introduction to Travel and Tourism Environment

• Legal Aspects in the Hospitality and Tourism Industry


In addition to the above, all students are also required to successfully complete General Studies modules as stipulated by the Malaysian Qualification Agency, as well as fulfill credit requirements for Co-Curricular Activities


Level 2


Level 2 offers the general management course modules in organizational and customer issues and then provides modules which consider a variety of sectoral applications within Tourism Management e.g. Recreational Tourism, Sports Tourism, Urban & Rural Tourism, Visitor Attractions, etc. in which various business topics, techniques and approaches are integrated.


Independent learning continues in all modules but is a particular focus and requirement in Research Methods.


You may, if you wish, take the option of a work placement before the start of Level 3.


Common Modules


• Creativity and Innovation

• Critical Thinking in Management

• Management Information Systems in Organisation

• Research Methods


Specialised Modules


• E-Tourism

• Geography of Travel and Tourism

• Managing Visitor Attraction

• Recreational Tourism

• Retail Travel Operations

• Sports Tourism

• Ticketing and Computer Reservation System

• Urban, Rural and Coastal Tourism


Internship


After the completion of Level 2 students will undertake a short Internship/Industrial Training. This will prepare them for a smooth transition from the classroom to the world of Tourism Management.



Year 3


The emphasis here is on the strategic and marketing aspects together with environmental issues and a continuation of sectoral applications such as Sports Centre & Conferences, Exhibitions & Events.


The Project further develops your academic and practical aspects of your areas of study and reinforces your independent learning skills.


Common Modules


• Strategic Human Resource Management


Specialised Modules


• International Tourism Marketing

• Investigations in Tourism Management

• Meetings, Incentives, Conventions and Exhibitions

• Monitoring and Evaluation of Service Management

• Performance Management for the Tourism Industry

• Sports Centre Management

• Tourism Logistics

• Tourism Management Project

• Tourism Policy, Planning and Development

• Tourism Sustainability



CAREERS IN TOURISM MANAGEMENT


Any functional area of the tourism sector, including:


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