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BA in Marketing

Course Duration

The standard course duration is listed as per below. Course duration may vary depending on attendance pattern and student load and the timetabling of chosen subjects.


Prior to the start of any year of a course (including prior to the start of year 1 at the application stage), a student may request exemption from one or more specific taught modules during the year on the basis of previous qualifications or experience.

Exemptions will only be considered where the relevant course regulations allow for module exemptions to be granted.

Students with relevant Diploma or equivalent qualifications will be exempted from academic year 1 and 2 depending on their qualifications, subjects to approval from the Examination Board.


Assessment is through a mix of examination, coursework and essays, plus other oral and activity-based assignments. Coursework includes problem-solving activities, consultancy projects, presentations and individual and group reports.


Upon successful completion, students will be awarded a Bachelors Degree from the Anglia Ruskin University, UK

Entry Requirements

Our published entry requirements are a guide only and our decision will be based on your overall suitability for the course as well as whether you meet the minimum entry requirements

We welcome applications from International students. Please check the minimum entry qualification below and contact our counselor for a specific entry requirement information


Year 1

Introduction to Accounting & Finance

Introduction to People, Organisations & Management

Analysis for Business

Economics for Business & Management

Marketing Essentials

Academic Skills

International Business in Focus

Year 2

International Business

Enterprise and Entrepreneurial Management

Effective Team and Performance Management

Consumer Behavior

Systems & Operations Management

Business to Business Marketing

Marketing Communications

Business Research Methods

Year 3

Strategic Management Analysis

International Marketing

Sustainable Management Futures

Undergraduate Major Project

Organizational Change Management

Retail Marketing

Independent Learning Module

MPU (Compulsory Modules)

Hubungan Etnik (Local)

TITAS (Local)

Bahasa Melayu Komunikasi 2 (International)

Pengajian Malaysia 3 (International)

Kemahiran Keusahawanan 2

Organizational Behavior in Multi-Ethnic Society in Malaysia 2

Community Service 2

Career Opportunities

Graduates are exceptionally well suited to positions in which computing and technology are applied towards making strategic and operational contributions to the functioning, improvement and renewal of commercial and non-commercial organizations

The broad range of business skills this degree provides means that students will be able to consider a range of career options on graduation. However, the real value will clearly be gained by those looking to pursue a career in marketing. Graduates can seek employment as:

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