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Diploma in Marketing Management

Course Detail:

The course enables students to gain a wide range of marketing, management, business and IT skills in demand in today's ever changing world. Students will cover the theory and practice of marketing management. The diploma will enable them to develop careers and make effective contributions to the marketing activities of the organisations. Upon successful completion of the course students may apply for exemption on the business degree of their choice.

Course Duration

Admission required:


Prior to the start of any year of a course (including prior to the start of year 1 at the application stage), a student may request exemption from one or more specific taught modules during the year on the basis of previous qualifications or experience.

Exemptions will only be considered where the relevant course regulations allow for module exemptions to be granted.

Students with relevant Diploma or equivalent qualifications will be exempted from academic year 1 and 2 depending on their qualifications, subjects to approval from the Examination Board.


Assessment is through a mix of examination, coursework and essays, plus other oral and activity-based assignments. Coursework includes problem-solving activities, consultancy projects, presentations and individual and group reports.


Graduates will be awarded the MQA(Malaysian Qualifications Agency) accredited Diploma after completion of all three academic years.


Year 1

Statistic and Numerical Methods

Fundamentals of Computing

Business Communication

Business Organisation

Accounting Principles

English for Learning

Malaysian Studies

Islamic Studies / Moral Studies

Bahasa Malaysia

Year 2

Micro Economics

Business Ethics

Marketing Communication

Marketing Management

Organisational Behaviour

Principles of Marketing

Service Marketing

Customer Relations Management

Business Law

English for Professionals

Year 3

Sales Management

Business Strategy

Marketing Research

Macro Economics

International Marketing

Human Resource Management


Public Relations


Career Opportunities

Graduates are exceptionally well suited to positions in which business analysis and reflection are applied towards making strategic and operational contributions to the functioning, improvement and renewal of commercial and non-commercial organizations

Graduates can seek various career opportunities at executive levels such as:

Marketing Assistants

Marcom Executives

Promotion and Advertising Executives

Sales Executives

Business Development Executives

Business Support Executives

Internet Marketing Executives

Customer Service Executives

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